Branding / Lettering / Art Direction / Production
Challenge:
How can we create buzz and awareness around Imperfect’s expansion from just produce, to grocery?
Solution:
An out of home campaign, with an emphasis on our new tagline ‘Groceries on a Mission’. As part of Imperfect’s brand expansion, we explored a new approach to photography and typography - activist posters and hand drawn type served as inspiration for this campaign. The solution was a series of wild posters and transit ads that spoke directly to our mission of fighting food waste, with a nod to our value and convenience.